A Case Study in Predictive Modeling

October 16, 2014

Predictive Analytics, Predictive Analytics Demystified

How One Firm Achieved Dramatic Results with Analytics

Predictive analytics has been a hot topic in the BI world, particularly over the last year. In this webinar recording, we explain how it can work to your advantage.

We reviewed a case study on how a large U.S. telecommunications company used predictive analytics to increase its collection effectiveness, adding tens of millions of dollars annually to its bottom line.

We demystify predictive analytics across the board, and define predictive models, including how to develop and apply them to create measurable return on investment (ROI). We include a demo of IBM SPSS Modeler as well.


Eric Zankman
Predictive Analytics Practice Director
Senturus, Inc.

Eric leads the predictive analytics practice for Senturus, and carries a 20-year track record of improving profitability for some of the world’s largest firms by applying data mining, predictive modeling, customer segmentation, experimental design and optimization.

Arik Killion
Client Technical Professional
IBM Business Analytics