A Comparison of Power BI, Tableau & Cognos

February 28, 2019

Analytics Demystified, Cognos Analytics (v11), End User Self Service, Microsoft, Report Authoring, Tableau

Differentiators Demo’d

Power BI, Tableau and Cognos Analytics. You’ve heard about today’s most popular enterprise ready tools, but when have you been able to assess them in action, side by side? Here is your chance!

Our experts in these three market leading solutions review the dashboarding capabilities of each. After watching this webinar recording, you will have a handle on the most current features of each tool. You’ll be better prepared to discuss missed opportunities in your organization’s current landscape and make plans for the future. You may even be inspired to add new skills to your own portfolio!

What to expect:

  • A walk through of each tool’s look and feel
  • A discussion of the pros and cons of each tool
  • A demo and comparison of data loading, data prep and building dashboard visualizations
  • A quick look at each tool, presenting the same data in a dashboard visualization

Finally! A vendor-agnostic take on the BI tools you’ve been hearing about.  Unvarnished, objective and from trusted leaders in BI.


Cognos Analytics, Power BI, Tableau


Heather Crawford
Practice Director
Senturus, Inc.

Heather has 20+ years of experience leading business development, finance and technology for leading consumer brands in wine, food, high tech and health insurance. She has extensive data warehouse experience as she was a member of a team building one of the largest data warehouses in the country in partnership with IBM and SAS.

Pedro Ining
Senior BI Architect
Senturus, Inc.

Pedro joined Senturus in 2010 and brings over 20 years of BI and data warehousing experience to his role. He has been instrumental in implementing data warehousing systems from scratch and has experienced the evolution of the BI industry through several iterations of BI products like Cognos, MicroStrategy and Tableau.

Kyle Biehle
Tableau Solutions Architect
Senturus, Inc.

Kyle has 20 years of experience in data analytics and 10 years working with Tableau. He is focused on helping clients use Tableau in novel and efficient ways by helping them see and interact with their data in ways they hadn’t before.

Shawn Alpay
Senior BI Architect
Senturus, Inc.

Shawn Alpay has spent the last 15 years designing and implementing Microsoft-centric BI solutions for clients. He has built ETL, data warehouse, reporting and analysis solutions from the ground up. In his various development and architecture roles, he often serves as the project manager and business analyst, partnering directly with clients to gather requirements and deliver insight.


  • Compare results of Cognos, Power BI and Tableau using the same data set and dashboard
  • Our comparison of the products includes more than 150+ attributes, features and functions
  • We created an easy to read summary of the comparison Tableau, Power BI and Cognos that is complemented by notes and links
  • Why we decided to do this detailed comparison
    • Increasing capability among top vendors
    • Increasing demands of BI tool users
    • Increasing proliferation of tools and data
    • Most companies have 2+ tools
    • Companies revamping entire data warehouse and BI infrastructure due to aging issues
    • Consulting firms increasingly aligned with vendors, not clients
    • Our clients asked for help
  • Senturus BI tool engagement package
    • Tailored for you, we start by understanding your needs and then focus on each activity:
      • Information gathering
        • We survey the tool landscape and keep you up to date
      • Tool selection
        • Tailored to your needs and strategy – whether you have an enterprise investment to leverage or just starting
        • Our approach is agnostic, pragmatic and objective based on what we’ve learned over thousands of projects
      • Enablement
        • Expert technical implementation
        • Expert user training
      • This webinar is just a snippet of the tool agnostic, expert approach we bring to our clients -- this is typically a 3-4 hour presentation with several collaborative prep sessions
      • Cognos dashboard demo
        • Cognos 11.1 R1
        • Framework Manager is NOT used
        • Data modeling and data prep used
          • 11.1 data modules
          • Uploaded files
          • Data extracts
        • Cognos data module flow
        • Power BI environment and data flow
        • Tableau environment
        • Tableau data module flow
        • Enabling bimodal BI
          • Predictable vs. exploratory approaches
          • Bimodal approach Is growing
        • Coexist or cut the cord?
          • Do what’s best for your organization, not what your technology is trying to force you to do