Keys to Success in Business Analytics

The value of data-driven decision making has never been greater, and the tools with which to deliver it have never been more powerful. Furthermore, the demand from business users for useful information continues to grow as organizations realize that good analytics enable them to outperform competitors by wide margins.

So why is it that study after study shows that 60-90% of the time business intelligence and analytics projects fail? One hint: it is not the tool and technologies that dictate a successful outcome.

What can be done to dramatically improve your organization’s chances of success when undertaking these high-value—and typically high-profile—projects?

Senturus President, John Peterson, reveals the keys to business analytics success. Drawing on real-life experience with more than 1000 customers and thousands of projects, John distills the top actionable steps to help dramatically improve the outcomes of your BI and analytics initiatives.

Among the critical strategies discussed

  • How to better scope out and manage projects
  • Why you shouldn’t trust anyone who says data staging is not important
  • Tips on how to better deliver what users really need
  • Ways to increase user adoption
  • How to deliver more value, more quickly while using fewer resources


John Peterson
CEO and Co-Founder
Senturus, Inc.

John is the company’s thought leader and visionary. John directs the delivery of all projects with Senturus, providing the bridge of technical and business understanding.

Presentation outline

  • Find your executive leadership or sponsor
    • Don’t build what they ask for, build what they need
      • Seek relevance at all costs
      • Seek forward visibility and accountability
      • There is ALWAYS much more than expected
    • Offer up a buffet—self-service is the new norm
    • Don’t try to boil the ocean
    • Become a Pareto disciple
    • Shoot early and often
    • Scope it out and manage it
    • Don’t build castles on sand—choosing the right architecture and foundation is critical
    • Rally a team—strong business-IT partnership with cross-functional involvement is critical
    • Worry about the data
    • Remember everything is relative—good decision-making requires context
    • Get the ball all the way across the goal line—focus on user adoption and provide information that is:
      • Relevant
      • Trustworthy
      • Timely
      • Comprehensive
      • Explorable
      • Well-understood
      • Contextual
    • Extra: shout it from the rooftops—perception of BI value is crucial

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